It is a phrase I use on a daily basis, because I find it so important to everything.

You have to make people care: to fill out a form, visit a website, give their details to you, make that event, try that new activity.

I see it as a scale of: not caring, which leads into a caring cutover point which leads into people caring.

If people don’t care about this thing you are doing, then they won’t interact.

If they do, they will.

To me, it is as simple as that.

But making them care can be hard.

You have to really understand them to know what will make them care.

Today, I saw a new website launched to the Electorial Commission trying to get people to register to vote.

http://www.thecommentator.com/article/3258/electoral_commission_spends_55_000_on_ice_cream_scoops_and_cats

I struggle to see how this makes people care about registering to vote.

If people don’t care, they won’t do.

Make them care.