(If you can’t wait until preorder, check out the website: http://www.predatorythinking.com/.)

I’ve been a big fan since his first book, Creative Mischief. This has been my most read, and lent-out book. I have started recommending it to everyone because although Dave is an Ad Man, the messages and stories are relatable to anyone.

As well as these books, I can recommend reading his blogs: http://www.cstthegate.com/davetrott/ and http://davetrott.campaignlive.co.uk/.

Finally some great videos on The Art of Persuasion from Dave: https://paulrandall.com/2012/11/03/dave-trott-on-the-art-of-persuasion/

That should keep you going until the book arrives!

Make a cup of tea and enjoy…

Want more? I recommend his book, Creative Mischief. It’s a great read, and is the book I recommend and lend out to people more than any other.

“Every agency wants a happy client.
There are two ways to do this.
One: do the best job possible.
Two: do what the client wants.
They are the short-term view, and the long-term view.
In the short term the client will be happy if you do what he wants.
If it doesn’t work, he won’t be happy.
The alternative is you insist on doing what you believe to be right.
In the short term the client may be unhappy.
But if it works, he’ll be happy.”

A quote by Dave Trott in the book Creative Mischief. It’s a fantastic book; it reminds me of the books Paul Arden wrote.