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	<title>Paul Randall &#187; books</title>
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	<link>https://paulrandall.com</link>
	<description>Experimenting for a living.</description>
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		<title>Predatory Thinking Book by Dave Trott</title>
		<link>https://paulrandall.com/2013/03/28/predatory-thinking-book-by-dave-trott/</link>
		<comments>https://paulrandall.com/2013/03/28/predatory-thinking-book-by-dave-trott/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 09:12:15 +0000</pubDate>
		<dc:creator><![CDATA[Paul]]></dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[dave trott]]></category>

		<guid isPermaLink="false">http://prandall.com/?p=687</guid>
		<description><![CDATA[There aren&#8217;t many books I buy simple because of the author, but I did with Dave Trott&#8217;s new book, Predatory Thinking. (If you can&#8217;t wait until preorder, check out the website: http://www.predatorythinking.com/.) I&#8217;ve been a big fan since his first book, Creative Mischief. This has been my most read, and lent-out book. I have started [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>There aren&#8217;t many books I buy simple because of the author, but I did with Dave Trott&#8217;s new book, Predatory Thinking.</p>
<p><iframe src="http://rcm-uk.amazon.co.uk/e/cm?lt1=_blank&#038;bc1=FFFFFF&#038;IS2=1&#038;nou=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=prandall-21&#038;o=2&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;ref=ss_til&#038;asins=0230770665" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></p>
<p>(If you can&#8217;t wait until preorder, check out the website: <a href="http://www.predatorythinking.com/">http://www.predatorythinking.com/</a>.)</p>
<p>I&#8217;ve been a big fan since his first book, Creative Mischief. This has been my most read, and lent-out book. I have started recommending it to everyone because although Dave is an Ad Man, the messages and stories are relatable to anyone.</p>
<p><iframe src="http://rcm-uk.amazon.co.uk/e/cm?lt1=_blank&#038;bc1=FFFFFF&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=prandall-21&#038;o=2&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;ref=ss_til&#038;asins=095643570X" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></p>
<p>As well as these books, I can recommend reading his blogs: <a href="http://www.cstthegate.com/davetrott/">http://www.cstthegate.com/davetrott/</a> and <a href="http://davetrott.campaignlive.co.uk/">http://davetrott.campaignlive.co.uk/</a>.</p>
<p>Finally some great videos on The Art of Persuasion from Dave: <a href="https://paulrandall.com/2012/11/03/dave-trott-on-the-art-of-persuasion/">https://paulrandall.com/2012/11/03/dave-trott-on-the-art-of-persuasion/</a></p>
<p>That should keep you going until the book arrives!</p>
<p><iframe src="http://rcm-uk.amazon.co.uk/e/cm?lt1=_blank&#038;bc1=FFFFFF&#038;IS2=1&#038;nou=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=prandall-21&#038;o=2&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;ref=ss_til&#038;asins=0230770665" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></p>
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		</item>
		<item>
		<title>Five Simple Steps</title>
		<link>https://paulrandall.com/2009/04/22/five-simple-steps/</link>
		<comments>https://paulrandall.com/2009/04/22/five-simple-steps/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 19:15:17 +0000</pubDate>
		<dc:creator><![CDATA[Paul]]></dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[fivesimple]]></category>
		<category><![CDATA[steps]]></category>

		<guid isPermaLink="false">http://prandall.com/?p=56</guid>
		<description><![CDATA[When I heard that Mark Boulton was releasing a book, called A Practical Guide to Designing for the Web I was immediately interested. However, it was originally only available as a PDF. Now, I am not a huge fan of reading books online, and prefer to print out the A List Apart articles rather than [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="https://paulrandall.com/2009/04/22/five-simple-steps/"><img class="alignleft size-full wp-image-57" title="fivesimplesteps" src="https://paulrandall.com/wp-content/uploads/2009/04/fivesimplesteps.jpg" alt="fivesimplesteps" width="420" height="187" /></a></p>
<p style="clear: both;">When I heard that Mark Boulton was releasing a book, called <em>A Practical Guide to Designing for the Web</em> I was immediately interested. However, it was originally only available as a PDF. <span id="more-56"></span>Now, I am not a huge fan of reading books online, and prefer to print out the A List Apart articles rather than read online, so I held off purchasing, and hoped that a printed version would appear. Luckily for me, the printed version (which was launched last week) is now available for £29, and having just received my copy, I can tell you that the quality of the book is excellent.</p>
<p>A solid yellow, matt laminated cover is striking to look at, and inside, the pages are designed with just as much attention to detail.</p>
<p>The book covers topics such as workflow, research, colour, typography, layout &amp; design with plenty of diagrams and pictures. I have yet to read the book, but will post a short review once I have finished it.</p>
<p><img class="alignleft size-full wp-image-58" title="fivesimplesteps2" src="https://paulrandall.com/wp-content/uploads/2009/04/fivesimplesteps2.jpg" alt="fivesimplesteps2" width="420" height="315" /></p>
<p style="clear: both;">For those who have not read the book, you can download a sample over at <a title="Five Simple Steps Website" href="http://www.fivesimplesteps.co.uk" target="_blank">fivesimplesteps.co.uk</a>.</p>
<p>This book is the first in a series of <em>Five Simple Steps</em> books which will include<em> Designing Grid Systems</em> and <em>Designing the Invisible</em>, due to be launched later in the year.</p>
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		<item>
		<title>What I’m Reading Right Now</title>
		<link>https://paulrandall.com/2009/03/20/what-im-reading-right-now/</link>
		<comments>https://paulrandall.com/2009/03/20/what-im-reading-right-now/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 23:37:30 +0000</pubDate>
		<dc:creator><![CDATA[Paul]]></dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[magazines]]></category>

		<guid isPermaLink="false">http://prandall.com/?p=38</guid>
		<description><![CDATA[I am a lot more of a magazine skimmer than a book reader, but I thought I would take a quick snap of what is on my coffee table at the moment… .NET After making use of a 50% promotion just after Christmas, I decided to subscribe to the magazine, and definitely enjoy reading the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a title="What Im Reading Right Now" href="https://paulrandall.com/2009/03/20/what-im-reading-right-now/"><img class="alignleft size-full wp-image-39" title="magazines" src="https://paulrandall.com/wp-content/uploads/2009/03/magazines.jpg" alt="magazines" width="420" height="185" /></a></p>
<p style="clear:both">I am a lot more of a magazine skimmer than a book reader, but I thought I would take a quick snap of what is on my coffee table at the moment…</p>
<p><span id="more-38"></span></p>
<h2>.NET</h2>
<p>After making use of a 50% promotion just after Christmas, I decided to subscribe to the magazine, and definitely enjoy reading the articles, and especially seeing the differing designer visions in the <em>website build-off</em>. The magazine always covers some interesting topics, and the interviews are something I particularly enjoy reading.</p>
<h2>F1 Racing</h2>
<p>Another magazine I subscribe to and essential reading for an F1 enthusiast, like myself. They write some great behind the scenes articles, and I think the design of the magazine and photography is particularly engaging. It’s also a good resource when I’m making predictions for a fantasy formula 1 game I play.</p>
<h2>Redline</h2>
<p>Now I’m not a huge boy racer, but I do buy this magazine occasionally. I bought this mag primarily for the free DVD they included with it but I used to buy this fairly regularly a couple of years ago. If you hadn’t gathered from the F1 Racing subscription I am a pretty big petrolhead, and so I am interested in anything with an engine.</p>
<h2>The Tipping Point</h2>
<p>I am just about to start reading this book, after finishing The Google Story a couple of weeks ago. I had heard good things about it, and decided to add it to a recent Amazon.com purchase.</p>
<h2>Other Books</h2>
<p>I am also going to re-read some of my favourite books, such as <strong><em>Don’t Make Me Think</em></strong> and <strong><em>The Design of Everyday Things</em></strong> and may post a quick review of them in the coming months.</p>
]]></content:encoded>
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