Monthly Archives: August 2012

A New Name for Website Cookies

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Cookies. The kind websites keep telling us about how they store them and what they do.

According to Wikipedia, they are:

small piece(s) of data sent from a website and stored in a user’s web browser while a user is browsing a website. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user’s previous activity.

But why call them cookies?

Well, nobody seems to know – at least there is a lot of debate about it.

So if we were tasked with rebranding cookies, so that they had a little more meaning what would the alternatives be?

How about a reference stub or just stub.

The part of a check, receipt, ticket, or other document torn off and kept as a record.

If you were tasked with renaming cookies, what would you call them? Leave a comment, or tweet with the hastag #newnameforcookies

Volkswagen up! advert using Stephen Hawking’s voice

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Update: Today I received the following correspondance from the ASA

Thank you for contacting us about a radio ad from Volkswagen, we received a number of complaints about the ad. Some objected that the ad was produced without the consent of Stephen Hawking, Emeritus Lucasian Professor, while others objected it was offensive to people with disabilities and Professor Hawking in particular.

Having looked into the matter further, we are satisfied that the broadcaster has complied with the requirements of the BCAP Code and as a result we will not be pursuing the matter further. In particular, we have received confirmation that Professor Hawking gave his consent to appear in the ad.

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On the radio today an advert came on that caught my attention.

It was Stephen Hawking talking about the Higgs boson and typical intellectual stuff.

This went on for about 20 seconds.

Then the language soon changed to be very chatty, almost slang-like.

This didn’t feel like Professor Hawking talking.

All of a sudden he was talking about the new Volkswagen Up.

This wasn’t Stephen Hawking at all, just an ad peddling another car using his voice effect.

It was clever (for a second) but then felt wrong.

This didn’t have a clever twist, like the More Than Morgan Freeman advert.

Just fooling you into listening for a while.

 

(Update – here is a Youtube clip of the ad)

Readability, or how I stop checking lists when they reach 1000

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For several months now, apart from snippets and links on Twitter, I read all articles on the web through Readability.

When synced with my phone or iPad I can pick up my ‘to read’ list in a nice readable format.

My only problem, I queued up too many articles. With near 200 articles to read, where do you start?

This happens a lot. You start a new service with the best of intentions – use it too much and find you are back to square one with too much information (I decided to stop catching up on my RSS feeds after it reached 1000+).

The solution? This weekend I deleted, skim-read and perused over 100 to get my list back down to 40ish. Much more manageable.

But it’ll happen again, that’s a given. So is there a solution to the problem? Here are a couple of suggestions.

  • Group 1-3 minute articles in a ‘Quick reads‘ section
  • Articles 10 minutes or more go into ‘Long reads‘
  • Articles from the same website get grouped ‘Related reads‘
  • ‘Favourite reads‘ is a previously saved article. If you re-read an article you enjoyed you are likely to stay on the service and read something similar in your unread queue.

I guess this is all down to using the product more; creating a richer experience so that the list doesn’t get large again, because I use it more often.

Otherwise it’ll be like my RSS feeds. After 1000+ I’ll stop looking.