With a concept shamelessly copied from a piece on the radio today, here are the rules:
So, here it goes.
If you want to play the game as well, leave a comment.
So, I have spoken before about QR codes, and their place in the world currently; but I do use them myself — mainly as a curiosity as to where they lead (IMO each QR code should have a URL attached, but that topic is for another day).
“Every agency wants a happy client.
There are two ways to do this.
One: do the best job possible.
Two: do what the client wants.
They are the short-term view, and the long-term view.
In the short term the client will be happy if you do what he wants.
If it doesn’t work, he won’t be happy.
The alternative is you insist on doing what you believe to be right.
In the short term the client may be unhappy.
But if it works, he’ll be happy.”
A quote by Dave Trott in the book Creative Mischief. It’s a fantastic book; it reminds me of the books Paul Arden wrote.